Scaling Content for Digital Garage
Organisation
Role
Creative Lead & Producer
Key skills
Creative Direction, Production Management, Learning Content Development, Client Delivery, Project Ownership, Content Strategy
Scope
6 Learning Modules Delivered
The Challenge
Google needed a further batch of learning content for Digital Garage, its free digital skills platform for individuals and small businesses across the UK, delivered by an external production partner as part of an ongoing content pipeline.
The Strategic Intervention
I owned production and delivery for the engagement end to end, from planning and scripting through to filming and final delivery of each module, working as the sole creative lead accountable for the finished output.
The Business Impact
Massive Scalable Reach: The content frameworks and modules I developed directly contributed to the programme upskilling over 250,000 people across the UK, providing them with actionable digital skills.
Seamless Brand Continuity: Successfully matched the production value and style of legacy assets without a handover, restoring production capability and enabling Google to continue launching new content with consistent brand integrity.
Gold-Standard Pedagogical Model: The analogy-based, accessible learning model we established became a template for future Digital Garage initiatives, proving that high-level tech education can be both rigorous and approachable.
Operational Resilience & Cost Efficiency: Demonstrated the ability to collapse traditional production timelines (from weeks to days) while reducing production costs through strategic negotiation and a lean, hands-on crew structure. This proved the team’s capability to deliver high-stakes corporate content under pressure without compromising quality.