HSBC: A Media-Rich Global Upskilling Programme
Creative Director
As part of a global B2B transformation programme for a leading financial services institution, I led the creative design, hands-on production, and strategic delivery of three international, media-rich upskilling programmes that ran in 11 markets in 4 languages for over 31,000 HSBC employees.
I also coordinated with multiple agencies and external suppliers to ensure a seamless and high-quality creative output across all channels. This initiative was informed by deep research I conducted into digital product user behaviours, front-line pain points, and cultural nuances, which enabled the identification of opportunities to develop digital champions and promoters. Over 100 hours of animation, podcasts, interactives, and video were produced, which successfully engaged staff and drove digital transformation on a global scale.
