The Challenge

Avado required a comprehensive modernisation of its visual identity and UI/UX architecture to maintain its leadership in professional digital learning. The organisation needed a scalable design infrastructure that could support global growth across EMEA, APAC, and NORAM while elevating the overall design standards of its product suite.

The Strategic Intervention

Studio Architecture & Scale: I established and led Lightbox Studio, a new design powerhouse consisting of 4 specialised teams and 14 designers. This restructure turned a disparate creative function into a high-performing content environment.

Product Strategy & IP: I refreshed the product branding for Google's Squared Online and provided strategic advisory on the growth and protection of the organisation’s Intellectual Property (IP).

Cross-Regional Consultancy: I launched a new internal creative consultancy service, partnering with global teams to secure new enterprise clients across EMEA, APAC, and NORAM.

Executive Coaching: I directly coached 6 senior leads, fostering a culture of continuous development and professional excellence in digital content production.

The Business Impact

Design Maturity Leap: My strategic overhaul led to an unprecedented 2-grade leap in the organisation’s Design Maturity Score, moving Avado from a functional creative unit to a strategic business asset.

Strategic Growth Roadmap: I architected a 16-month growth roadmap focused on deep-level sales and marketing integration, directly impacting employee retention and long-term brand equity.

Global Market Expansion: The creative consultancy framework I implemented supported successful client acquisition and market penetration across three global regions.