The Challenge

The organisation needed to transition from a "dry, formal" educational provider to an energetic, credible leader in digital learning. This required a complete overhaul of the brand identity, internal production culture, and the democratisation of complex technologies for a global audience.

The Strategic Intervention

Executive Leadership: Acted as Deputy CMO, overseeing global programmes across 12 markets and 4 languages. I prioritised regional scheduling and adapted media strategies to ensure brand consistency while maintaining local cultural relevance.

Studio Architecture: Established and led an in-house creative studio with 6 direct reports, delivering media for 8 global partners. By optimising workflows, I increased production output by 12%, allowing for a strategic shift toward high-quality innovation, such as immersive simulator experiences.

Product Prototyping: Led collaborative workshops with client stakeholders to prototype and inform the direction of 40 digital products, making complex technologies like automation accessible to non-technical users.

The Business Impact

Proven ROI: The new creative direction and tone of voice led to a 65% increase in job applications (via Workable), significantly reducing recruitment costs and attracting top-tier talent.

Enterprise Scale: Co-created and launched 6 digital products that transformed the perspectives of 40,000 FTSE 100 employees, moving them from "digital concern" to active participation in the future of work.

Cultural Shift: Drove a measurable change in company culture, evidenced by record-high staff social engagement and increased brand advocacy at major tech events.